In recent times, Social Media tools (like Facebook, Twitter) are ghastly catching up with other online marketing tools. Not only these tools help people build communities, they also are being used by businesses to connect with their client base. According to Jessie Paul of Economic Times;
Social media is the Wild West of marketing. The revenue models have not yet been worked out and so there is great value for those who understand the medium. Social media provides a fantastic opportunity to connect with your clients. It also represents a significant shift- in the past the website was the primary online presence and all activities were directed around it. Now marketers have to adopt a mall-and-high street approach. For example, much like a mall, aggregators such as YouTube, Facebook, Twitter, LinkedIn specialize in generation of footfall and companies need to be present there to benefit from walk-in traffic. This is in addition to their website which acts like the “company store”.
We at ConfigLabs specialize in providing Social Media Consulting to Small Businesses to ramp up their online marketing strategy. Social Media tools are the new ‘Weapons of PR’!
